$0.38 -- cost per click for Higher education paid social on Meta and Instagram (traffic-optimized campaigns) (2026)

The cost per click for Higher education paid social on Meta and Instagram (traffic-optimized campaigns) is $0.38 as of 2026 according to EducationDynamics. This figure is the primary benchmark in the Lighthouse dataset for this segment. Individual results vary by region, channel mix, and audience quality.

A strong cost per click benchmark for Higher education paid social on Meta and Instagram (traffic-optimized campaigns) is $0.38, using the current serving value as of 2026. This is one serving-eligible observation, not a distribution median; top-quartile comparisons require the underlying distribution. Vertical, audience size, and campaign type all shift what 'good' means.

The published cost per click serving value for Higher education paid social on Meta and Instagram (traffic-optimized campaigns) is $0.38 as of 2026. Individual sectors and audiences may differ substantially; this single observation does not establish an aggregate mean. Quartile comparisons require the underlying distribution, which is not implied by this record.

Primary drivers of cost per click variation for Higher education paid social on Meta and Instagram (traffic-optimized campaigns) include audience segmentation, timing, and channel selection. Methodology documents campaign factors, but this serving record does not quantify the effect of personalization. The current serving value is $0.38 as of 2026.

For a paid media manager, the published cost per click serving value is $0.38; it is an evidence-grade reference, not a personalized target as of 2026. Any performance goal should account for channel mix and audience. Review the methodology before operational decisions; a gap from this serving value does not by itself indicate a structural issue.