B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

0.174%

0.174% -- paid subscription adoption rate for Grok (xAI) (Q2 2026)

Q2 2026  · n=260,000  · Recon Analytics

0.174% of surveyed U.S. consumers and workers who use AI reported paying for Grok in Q2 2026.

  • Compared against 0.173% in Q2 2025
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Attribution: Recon Analytics View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Graded Evidence graded

Questions about this data

What is the paid subscription adoption rate for Grok (xAI)?

The paid subscription adoption rate for Grok (xAI) is 0.174% as of Q2 2026 according to Recon Analytics. This figure is the primary benchmark in the Lighthouse dataset for this segment. Individual results vary by region, channel mix, and audience quality.

What is a good paid subscription adoption rate benchmark for Grok (xAI)?

A strong paid subscription adoption rate benchmark for Grok (xAI) is 0.174%, using the current serving value as of Q2 2026. This is one serving-eligible observation, not a distribution median; top-quartile comparisons require the underlying distribution. Vertical, audience size, and campaign type all shift what 'good' means.

How does Grok (xAI) paid subscription adoption rate compare to the industry average?

The published paid subscription adoption rate serving value for Grok (xAI) is 0.174% as of Q2 2026. Individual sectors and audiences may differ substantially; this single observation does not establish an aggregate mean. Quartile comparisons require the underlying distribution, which is not implied by this record.

What factors affect paid subscription adoption rate for Grok (xAI)?

Primary drivers of paid subscription adoption rate variation for Grok (xAI) include audience segmentation, timing, and channel selection. Methodology documents campaign factors, but this serving record does not quantify the effect of personalization. The current serving value is 0.174% as of Q2 2026.

What paid subscription adoption rate should I aim for as a paid media manager in 2026?

For a paid media manager, the published paid subscription adoption rate serving value is 0.174%; it is an evidence-grade reference, not a personalized target as of Q2 2026. Any performance goal should account for channel mix and audience. Review the methodology before operational decisions; a gap from this serving value does not by itself indicate a structural issue.

Value
0.174%
Unit
Percentage
Data Vintage
Q2 2026
Entity
Grok (xAI)
Sample Size
260,000
B
Strong, reliable evidence

Approved for serving with evidence grade B. The record passes the documented quality and serving gates; consult the methodology for provenance details.

60/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Recon Analytics Primary Tier B
https://512pixels.net/2026/05/grok-is-the-rc-cola-of-the-ai-world/ ↗
Confidence: 56/100 Vintage: Q2 2026 Channel: Deep Crawl
Source Article
‘Grok is the RC Cola’ of the AI World
Joe Wilkins, writing at Futurism: In the AI world, there are what the tech scholar Kate Crawford has called the “Great Houses of AI.” These are Microsoft, Amazon, Google, and Meta -- giant tech monopolies which happen to also be four of the six top US corporations by market value. Then there are the…
Original Research
Recon Analytics · Original study ↗

Recon Analytics survey of more than 260,000 U.S. consumers and workers who use AI; share of respondents who said they paid for Grok. Prior-year comparison: 0.173% in Q2 2025 (essentially flat year over year). Figures cited via Wall Street Journal reporting quoted by Futurism.

Methodology documented
Industrymarketing
Plain Text
Grok (xAI): 0.174% paid subscription adoption rate. Source: Recon Analytics (Q2 2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/grok-paid-subscriber-share-q2-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/grok-paid-subscriber-share-q2-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.174%</strong> -- paid subscription adoption rate for Grok (xAI)<br><small>Source: Recon Analytics (Q2 2026) · <a href="https://lighthousedata.io/data/grok-paid-subscriber-share-q2-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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