58% -- likelihood of exceeding revenue goals for companies prioritizing data-driven decision-making (2026)

The likelihood of exceeding revenue goals for companies prioritizing data-driven decision-making is 58% as of 2026 according to Forrester. This figure is the primary benchmark in the Lighthouse dataset for this segment. Individual results vary by region, channel mix, and audience quality.

A strong likelihood of exceeding revenue goals benchmark for companies prioritizing data-driven decision-making is 58%, using the current serving value as of 2026. This is one serving-eligible observation, not a distribution median; top-quartile comparisons require the underlying distribution. Vertical, audience size, and campaign type all shift what 'good' means.

The published likelihood of exceeding revenue goals serving value for companies prioritizing data-driven decision-making is 58% as of 2026. Individual sectors and audiences may differ substantially; this single observation does not establish an aggregate mean. Quartile comparisons require the underlying distribution, which is not implied by this record.

Primary drivers of likelihood of exceeding revenue goals variation for companies prioritizing data-driven decision-making include audience segmentation, timing, and channel selection. Methodology documents campaign factors, but this serving record does not quantify the effect of personalization. The current serving value is 58% as of 2026.

For a digital marketer, the published likelihood of exceeding revenue goals serving value is 58%; it is an evidence-grade reference, not a personalized target as of 2026. Any performance goal should account for channel mix and audience. Review the methodology before operational decisions; a gap from this serving value does not by itself indicate a structural issue.