B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

94%

94% -- video view growth rate for Facebook Live (2017)

2017  · 60minuteworkday.com

Facebook Live is growing at an annual rate of 94% in the U.S.

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Attribution: 60minuteworkday.com View source
Lighthouse Research Team
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Graded Evidence graded

Questions about this data

What is the video view growth rate for Facebook Live?

The video view growth rate for Facebook Live is 94% as of 2017 according to 60minuteworkday.com. This figure is the primary benchmark in the Lighthouse dataset for this segment. Individual results vary by region, channel mix, and audience quality.

What is a good video view growth rate benchmark for Facebook Live?

A strong video view growth rate benchmark for Facebook Live is 94%, using the current serving value as of 2017. This is one serving-eligible observation, not a distribution median; top-quartile comparisons require the underlying distribution. Vertical, audience size, and campaign type all shift what 'good' means.

How does Facebook Live video view growth rate compare to the industry average?

The published video view growth rate serving value for Facebook Live is 94% as of 2017. Individual sectors and audiences may differ substantially; this single observation does not establish an aggregate mean. Quartile comparisons require the underlying distribution, which is not implied by this record.

What factors affect video view growth rate for Facebook Live?

Primary drivers of video view growth rate variation for Facebook Live include audience segmentation, timing, and channel selection. Methodology documents campaign factors, but this serving record does not quantify the effect of personalization. The current serving value is 94% as of 2017.

What video view growth rate should I aim for as a digital marketer in 2017?

For a digital marketer, the published video view growth rate serving value is 94%; it is an evidence-grade reference, not a personalized target as of 2017. Any performance goal should account for channel mix and audience. Review the methodology before operational decisions; a gap from this serving value does not by itself indicate a structural issue.

Value
94%
Unit
Percentage
Data Vintage
2017
Entity
Facebook Live
B
Strong, reliable evidence

Approved for serving with evidence grade B. The record passes the documented quality and serving gates; consult the methodology for provenance details.

65/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
60minuteworkday.com Primary Tier C
http://60minuteworkday.com/2017/05/22/5-digital-marketing-trends-you-should-be-paying-attention-to-i… ↗
Confidence: 48/100 Vintage: 2017 Channel: Deep Crawl
Source Article
5 Digital Marketing Trends You Should Be Paying Attention to in 2017 -
When it comes to digital marketing, content is still king. Content marketing comprised 20.3% of the digital marketing techniques implemented so far in 2017, although big data (crunching numbers to reveal buying patterns, for instance) is quickly gaining a foothold in online commerce. The point is, b…
Original Research
60minuteworkday.com · Original study ↗

Growth rate in the U.S.

Methodology documented
Industrymarketing
Plain Text
Facebook Live: 94% video view growth rate. Source: 60minuteworkday.com (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-live-growth
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-live-growth" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>94%</strong> -- video view growth rate for Facebook Live<br><small>Source: 60minuteworkday.com (2017) · <a href="https://lighthousedata.io/data/facebook-live-growth" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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