86% -- engagement with useful content for B2B software buyers (2026)

The engagement with useful content for B2B software buyers is 86% as of 2026 according to Arcade. This figure is the primary benchmark in the Lighthouse dataset for this segment. Individual results vary by region, channel mix, and audience quality.

A strong engagement with useful content benchmark for B2B software buyers is 86%, using the current serving value as of 2026. This is one serving-eligible observation, not a distribution median; top-quartile comparisons require the underlying distribution. Vertical, audience size, and campaign type all shift what 'good' means.

The published engagement with useful content serving value for B2B software buyers is 86% as of 2026. Individual sectors and audiences may differ substantially; this single observation does not establish an aggregate mean. Quartile comparisons require the underlying distribution, which is not implied by this record.

Primary drivers of engagement with useful content variation for B2B software buyers include audience segmentation, timing, and channel selection. Methodology documents campaign factors, but this serving record does not quantify the effect of personalization. The current serving value is 86% as of 2026.

For a content marketer, the published engagement with useful content serving value is 86%; it is an evidence-grade reference, not a personalized target as of 2026. Any performance goal should account for channel mix and audience. Review the methodology before operational decisions; a gap from this serving value does not by itself indicate a structural issue.