B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

42%

42% -- percentage of employees feeling included in change strategy for employees (2025)

2025  · Gartner

42% of employees feel included in creating a change strategy.

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Attribution: Gartner View source
Lighthouse Research Team
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Graded Evidence graded

Questions about this data

What is the percentage of employees feeling included in change strategy for employees?

The percentage of employees feeling included in change strategy for employees is 42% as of 2025 according to Gartner. This figure is the primary benchmark in the Lighthouse dataset for this segment. Individual results vary by region, channel mix, and audience quality.

What is a good percentage of employees feeling included in change strategy benchmark for employees?

A strong percentage of employees feeling included in change strategy benchmark for employees is 42%, using the current serving value as of 2025. This is one serving-eligible observation, not a distribution median; top-quartile comparisons require the underlying distribution. Vertical, audience size, and campaign type all shift what 'good' means.

How does employees percentage of employees feeling included in change strategy compare to the industry average?

The published percentage of employees feeling included in change strategy serving value for employees is 42% as of 2025. Individual sectors and audiences may differ substantially; this single observation does not establish an aggregate mean. Quartile comparisons require the underlying distribution, which is not implied by this record.

What factors affect percentage of employees feeling included in change strategy for employees?

Primary drivers of percentage of employees feeling included in change strategy variation for employees include audience segmentation, timing, and channel selection. Methodology documents campaign factors, but this serving record does not quantify the effect of personalization. The current serving value is 42% as of 2025.

What percentage of employees feeling included in change strategy should I aim for as a digital marketer in 2025?

For a digital marketer, the published percentage of employees feeling included in change strategy serving value is 42%; it is an evidence-grade reference, not a personalized target as of 2025. Any performance goal should account for channel mix and audience. Review the methodology before operational decisions; a gap from this serving value does not by itself indicate a structural issue.

Value
42%
Unit
Percentage
Data Vintage
2025
Entity
employees
B
Strong, reliable evidence

Approved for serving with evidence grade B. The record passes the documented quality and serving gates; consult the methodology for provenance details.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Gartner Primary Tier C
https://www.cmoalliance.com/change-management/ ↗
Confidence: 23/100 Vintage: 2025 Channel: Deep Crawl
Source Article
Leading change as a CMO
If you’re a CMO, change management is already part of your job -- whether it's written in your job description or not. Marketing rarely gets the luxury of stability. Priorities shift, channels evolve, budgets move, and leadership expectations change faster than most teams can comfortably keep up wit…
Original Research
Gartner · Original study ↗

Gartner research cited by CMO Alliance

Methodology documented
IndustryB2B Company SizeEnterprise RoleAll marketers
Plain Text
employees: 42% percentage of employees feeling included in change strategy. Source: Gartner (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/employees-feeling-included-in-change-strategy
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<blockquote cite="https://lighthousedata.io/data/employees-feeling-included-in-change-strategy" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- percentage of employees feeling included in change strategy for employees<br><small>Source: Gartner (2025) · <a href="https://lighthousedata.io/data/employees-feeling-included-in-change-strategy" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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