6% -- email response rate for emails (2019)

The email response rate for emails is 6% as of 2019 according to Velocify. This figure is the primary benchmark in the Lighthouse dataset for this segment. Individual results vary by region, channel mix, and audience quality.

A strong email response rate benchmark for emails is 6%, using the current serving value as of 2019. This is one serving-eligible observation, not a distribution median; top-quartile comparisons require the underlying distribution. Vertical, audience size, and campaign type all shift what 'good' means.

The published email response rate serving value for emails is 6% as of 2019. Individual sectors and audiences may differ substantially; this single observation does not establish an aggregate mean. Quartile comparisons require the underlying distribution, which is not implied by this record.

Primary drivers of email response rate variation for emails include audience segmentation, timing, and channel selection. Methodology documents campaign factors, but this serving record does not quantify the effect of personalization. The current serving value is 6% as of 2019.

For a email marketer, the published email response rate serving value is 6%; it is an evidence-grade reference, not a personalized target as of 2019. Any performance goal should account for channel mix and audience. Review the methodology before operational decisions; a gap from this serving value does not by itself indicate a structural issue.