35.63% -- open rate for email marketing (2023)

The open rate for email marketing is 35.63% as of 2023 according to Mailchimp. This figure is the primary benchmark in the Lighthouse dataset for this segment. Individual results vary by region, channel mix, and audience quality.

A strong open rate benchmark for email marketing is 35.63%, using the current serving value as of 2023. This is one serving-eligible observation, not a distribution median; top-quartile comparisons require the underlying distribution. Vertical, audience size, and campaign type all shift what 'good' means.

The published open rate serving value for email marketing is 35.63% as of 2023. Individual sectors and audiences may differ substantially; this single observation does not establish an aggregate mean. Quartile comparisons require the underlying distribution, which is not implied by this record.

Primary drivers of open rate variation for email marketing include audience segmentation, timing, and channel selection. Methodology documents campaign factors, but this serving record does not quantify the effect of personalization. The current serving value is 35.63% as of 2023.

For a email marketer, the published open rate serving value is 35.63%; it is an evidence-grade reference, not a personalized target as of 2023. Any performance goal should account for channel mix and audience. Review the methodology before operational decisions; a gap from this serving value does not by itself indicate a structural issue.