2.62% -- email click rate for email marketing (all industries, Mailchimp) (2026)

The email click rate for email marketing (all industries, Mailchimp) is 2.62% as of 2026 according to Mailchimp. This figure is the primary benchmark in the Lighthouse dataset for this segment. Individual results vary by region, channel mix, and audience quality.

A strong email click rate benchmark for email marketing (all industries, Mailchimp) is 2.62%, using the current serving value as of 2026. This is one serving-eligible observation, not a distribution median; top-quartile comparisons require the underlying distribution. Vertical, audience size, and campaign type all shift what 'good' means.

The published email click rate serving value for email marketing (all industries, Mailchimp) is 2.62% as of 2026. Individual sectors and audiences may differ substantially; this single observation does not establish an aggregate mean. Quartile comparisons require the underlying distribution, which is not implied by this record.

Primary drivers of email click rate variation for email marketing (all industries, Mailchimp) include audience segmentation, timing, and channel selection. Methodology documents campaign factors, but this serving record does not quantify the effect of personalization. The current serving value is 2.62% as of 2026.

For a email marketer, the published email click rate serving value is 2.62%; it is an evidence-grade reference, not a personalized target as of 2026. Any performance goal should account for channel mix and audience. Review the methodology before operational decisions; a gap from this serving value does not by itself indicate a structural issue.