1.8% -- conversion rate for eCommerce websites (Q4 2025)

The conversion rate for eCommerce websites is 1.8% as of Q4 2025 according to Statista. This figure is the primary benchmark in the Lighthouse dataset for this segment. Individual results vary by region, channel mix, and audience quality.

A strong conversion rate benchmark for eCommerce websites is 1.8%, using the current serving value as of Q4 2025. This is one serving-eligible observation, not a distribution median; top-quartile comparisons require the underlying distribution. Vertical, audience size, and campaign type all shift what 'good' means.

The published conversion rate serving value for eCommerce websites is 1.8% as of Q4 2025. Individual sectors and audiences may differ substantially; this single observation does not establish an aggregate mean. Quartile comparisons require the underlying distribution, which is not implied by this record.

Primary drivers of conversion rate variation for eCommerce websites include audience segmentation, timing, and channel selection. Methodology documents campaign factors, but this serving record does not quantify the effect of personalization. The current serving value is 1.8% as of Q4 2025.

For a digital marketer, the published conversion rate serving value is 1.8%; it is an evidence-grade reference, not a personalized target as of Q4 2025. Any performance goal should account for channel mix and audience. Review the methodology before operational decisions; a gap from this serving value does not by itself indicate a structural issue.