10% -- dsp fee share of media spend for Programmatic DSP platforms (2026)

The dsp fee share of media spend for Programmatic DSP platforms is 10% as of 2026 according to Clarigital. This figure is the primary benchmark in the Lighthouse dataset for this segment. Individual results vary by region, channel mix, and audience quality.

A strong dsp fee share of media spend benchmark for Programmatic DSP platforms is 10%, using the current serving value as of 2026. This is one serving-eligible observation, not a distribution median; top-quartile comparisons require the underlying distribution. Vertical, audience size, and campaign type all shift what 'good' means.

The published dsp fee share of media spend serving value for Programmatic DSP platforms is 10% as of 2026. Individual sectors and audiences may differ substantially; this single observation does not establish an aggregate mean. Quartile comparisons require the underlying distribution, which is not implied by this record.

Primary drivers of dsp fee share of media spend variation for Programmatic DSP platforms include audience segmentation, timing, and channel selection. Methodology documents campaign factors, but this serving record does not quantify the effect of personalization. The current serving value is 10% as of 2026.

For a digital marketer, the published dsp fee share of media spend serving value is 10%; it is an evidence-grade reference, not a personalized target as of 2026. Any performance goal should account for channel mix and audience. Review the methodology before operational decisions; a gap from this serving value does not by itself indicate a structural issue.