88% -- paid social investment share for DMOs (destination marketing organisations) (2026)

The paid social investment share for DMOs (destination marketing organisations) is 88% as of 2026 according to Sojern. This figure is the primary benchmark in the Lighthouse dataset for this segment. Individual results vary by region, channel mix, and audience quality.

A strong paid social investment share benchmark for DMOs (destination marketing organisations) is 88%, using the current serving value as of 2026. This is one serving-eligible observation, not a distribution median; top-quartile comparisons require the underlying distribution. Vertical, audience size, and campaign type all shift what 'good' means.

The published paid social investment share serving value for DMOs (destination marketing organisations) is 88% as of 2026. Individual sectors and audiences may differ substantially; this single observation does not establish an aggregate mean. Quartile comparisons require the underlying distribution, which is not implied by this record.

Primary drivers of paid social investment share variation for DMOs (destination marketing organisations) include audience segmentation, timing, and channel selection. Methodology documents campaign factors, but this serving record does not quantify the effect of personalization. The current serving value is 88% as of 2026.

For a paid media manager, the published paid social investment share serving value is 88%; it is an evidence-grade reference, not a personalized target as of 2026. Any performance goal should account for channel mix and audience. Review the methodology before operational decisions; a gap from this serving value does not by itself indicate a structural issue.