14% -- share having deleted social media apps for US social media users (2026)

The share having deleted social media apps for US social media users is 14% as of 2026 according to RiseGuide. This figure is the primary benchmark in the Lighthouse dataset for this segment. Individual results vary by region, channel mix, and audience quality.

A strong share having deleted social media apps benchmark for US social media users is 14%, using the current serving value as of 2026. This is one serving-eligible observation, not a distribution median; top-quartile comparisons require the underlying distribution. Vertical, audience size, and campaign type all shift what 'good' means.

The published share having deleted social media apps serving value for US social media users is 14% as of 2026. Individual sectors and audiences may differ substantially; this single observation does not establish an aggregate mean. Quartile comparisons require the underlying distribution, which is not implied by this record.

Primary drivers of share having deleted social media apps variation for US social media users include audience segmentation, timing, and channel selection. Methodology documents campaign factors, but this serving record does not quantify the effect of personalization. The current serving value is 14% as of 2026.

For a social media manager, the published share having deleted social media apps serving value is 14%; it is an evidence-grade reference, not a personalized target as of 2026. Any performance goal should account for channel mix and audience. Review the methodology before operational decisions; a gap from this serving value does not by itself indicate a structural issue.