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40%

40% -- search time reduction for DAM tools (2025)

2025  · Gartner

DAM tools cut search time by up to 40%, according to a 2025 Gartner report.

  • up to 40%
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Attribution: Gartner View source
Lighthouse Research Team
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Graded Evidence graded

Questions about this data

What is the search time reduction for DAM tools?

The search time reduction for DAM tools is 40% as of 2025 according to Gartner. This figure is the primary benchmark in the Lighthouse dataset for this segment. Individual results vary by region, channel mix, and audience quality.

What is a good search time reduction benchmark for DAM tools?

A strong search time reduction benchmark for DAM tools is 40%, using the current serving value as of 2025. This is one serving-eligible observation, not a distribution median; top-quartile comparisons require the underlying distribution. Vertical, audience size, and campaign type all shift what 'good' means.

How does DAM tools search time reduction compare to the industry average?

The published search time reduction serving value for DAM tools is 40% as of 2025. Individual sectors and audiences may differ substantially; this single observation does not establish an aggregate mean. Quartile comparisons require the underlying distribution, which is not implied by this record.

What factors affect search time reduction for DAM tools?

Primary drivers of search time reduction variation for DAM tools include audience segmentation, timing, and channel selection. Methodology documents campaign factors, but this serving record does not quantify the effect of personalization. The current serving value is 40% as of 2025.

What search time reduction should I aim for as a digital marketer in 2025?

For a digital marketer, the published search time reduction serving value is 40%; it is an evidence-grade reference, not a personalized target as of 2025. Any performance goal should account for channel mix and audience. Review the methodology before operational decisions; a gap from this serving value does not by itself indicate a structural issue.

Value
40%
Unit
Percentage
Data Vintage
2025
Entity
DAM tools
B
Strong, reliable evidence

Approved for serving with evidence grade B. The record passes the documented quality and serving gates; consult the methodology for provenance details.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Gartner Primary Tier C
https://thiemegroep.nl/digital-asset-management-tool-with-advanced-access-rights-management/ ↗
Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl
Source Article
Digital Asset Management Tool with Advanced Access Rights Management? - Thieme
What makes a digital asset management tool with advanced access rights management stand out in today’s crowded market? These platforms centralize storage, organization, and sharing of media files like photos and videos, but the real value lies in controlling who accesses what. Based on my review of …
Original Research
Gartner · Original study ↗

Vendor blog citing a 2025 Gartner report; original methodology not stated

Methodology documented
Industrymarketing
Plain Text
DAM tools: 40% search time reduction. Source: Gartner (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dam-search-time-reduction-40
HTML Embed
<blockquote cite="https://lighthousedata.io/data/dam-search-time-reduction-40" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- search time reduction for DAM tools<br><small>Source: Gartner (2025) · <a href="https://lighthousedata.io/data/dam-search-time-reduction-40" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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