B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

20%

20% -- retargeting pool size growth for craft brewer paid social (2025)

2025  · Lexlab

Traffic and engagement campaigns run alongside conversion-focused campaigns led to a 20% increase in retargeting pool size for a craft brewer's paid social campaigns.

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Attribution: Lexlab View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Graded Evidence graded

Questions about this data

What is the retargeting pool size growth for craft brewer paid social?

The retargeting pool size growth for craft brewer paid social is 20% as of 2025 according to Lexlab. This figure is the primary benchmark in the Lighthouse dataset for this segment. Individual results vary by region, channel mix, and audience quality.

What is a good retargeting pool size growth benchmark for craft brewer paid social?

A strong retargeting pool size growth benchmark for craft brewer paid social is 20%, using the current serving value as of 2025. This is one serving-eligible observation, not a distribution median; top-quartile comparisons require the underlying distribution. Vertical, audience size, and campaign type all shift what 'good' means.

How does craft brewer paid social retargeting pool size growth compare to the industry average?

The published retargeting pool size growth serving value for craft brewer paid social is 20% as of 2025. Individual sectors and audiences may differ substantially; this single observation does not establish an aggregate mean. Quartile comparisons require the underlying distribution, which is not implied by this record.

What factors affect retargeting pool size growth for craft brewer paid social?

Primary drivers of retargeting pool size growth variation for craft brewer paid social include audience segmentation, timing, and channel selection. Methodology documents campaign factors, but this serving record does not quantify the effect of personalization. The current serving value is 20% as of 2025.

What retargeting pool size growth should I aim for as a paid media manager in 2025?

For a paid media manager, the published retargeting pool size growth serving value is 20%; it is an evidence-grade reference, not a personalized target as of 2025. Any performance goal should account for channel mix and audience. Review the methodology before operational decisions; a gap from this serving value does not by itself indicate a structural issue.

Value
20%
Unit
Percentage
Data Vintage
2025
Entity
craft brewer paid social
Geography
Australia
B
Strong, reliable evidence

Approved for serving with evidence grade B. The record passes the documented quality and serving gates; consult the methodology for provenance details.

60/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Lexlab Primary Tier C
https://lexlab.com.au/case-studies/driving-roas-and-growth-for-a-craft-brewer/ ↗
Confidence: 23/100 Vintage: 2025 Channel: Deep Crawl
Source Article
Driving ROAS and Growth for a Craft Brewer
Driving ROAS and Growth for a Craft Brewer via Paid Social Since 2023, our paid social strategy for a leading craft brewer has focused on two priorities: increasing ecommerce sales efficiency and expanding brand reach to grow market share. Overview By tailoring campaigns to platform behaviours, crea…
Original Research
Lexlab · Original study ↗

Agency case study, single-client campaign

Methodology documented
IndustryRetail Company SizeSMB RegionAustralia Channelsocial
Plain Text
craft brewer paid social: 20% retargeting pool size growth. Source: Lexlab (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/craft-brewer-retargeting-pool-growth-20
HTML Embed
<blockquote cite="https://lighthousedata.io/data/craft-brewer-retargeting-pool-growth-20" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- retargeting pool size growth for craft brewer paid social<br><small>Source: Lexlab (2025) · <a href="https://lighthousedata.io/data/craft-brewer-retargeting-pool-growth-20" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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