B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

24%

24% -- bounce rate reduction for websites passing Core Web Vitals thresholds (2026)

2026  · Google

Google confirmed that websites meeting/passing Core Web Vitals thresholds experience a 24% lower bounce rate.

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Attribution: Google View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Graded Evidence graded

Questions about this data

What is the bounce rate reduction for websites passing Core Web Vitals thresholds?

The bounce rate reduction for websites passing Core Web Vitals thresholds is 24% as of 2026 according to Google. This figure is the primary benchmark in the Lighthouse dataset for this segment. Individual results vary by region, channel mix, and audience quality.

What is a good bounce rate reduction benchmark for websites passing Core Web Vitals thresholds?

A strong bounce rate reduction benchmark for websites passing Core Web Vitals thresholds is 24%, using the current serving value as of 2026. This is one serving-eligible observation, not a distribution median; top-quartile comparisons require the underlying distribution. Vertical, audience size, and campaign type all shift what 'good' means.

How does websites passing Core Web Vitals thresholds bounce rate reduction compare to the industry average?

The published bounce rate reduction serving value for websites passing Core Web Vitals thresholds is 24% as of 2026. Individual sectors and audiences may differ substantially; this single observation does not establish an aggregate mean. Quartile comparisons require the underlying distribution, which is not implied by this record.

What factors affect bounce rate reduction for websites passing Core Web Vitals thresholds?

Primary drivers of bounce rate reduction variation for websites passing Core Web Vitals thresholds include audience segmentation, timing, and channel selection. Methodology documents campaign factors, but this serving record does not quantify the effect of personalization. The current serving value is 24% as of 2026.

What bounce rate reduction should I aim for as a digital marketer in 2026?

For a digital marketer, the published bounce rate reduction serving value is 24%; it is an evidence-grade reference, not a personalized target as of 2026. Any performance goal should account for channel mix and audience. Review the methodology before operational decisions; a gap from this serving value does not by itself indicate a structural issue.

Value
24%
Unit
Percentage
Data Vintage
2026
Entity
websites passing Core Web Vitals thresholds
B
Strong, reliable evidence

Approved for serving with evidence grade B. The record passes the documented quality and serving gates; consult the methodology for provenance details.

65/100 confidence

Single source - not yet corroborated

Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Google Primary Tier A
https://www.kiwop.com/nl/blog/core-web-vitals-2026-nextjs-react-optimalisatie ↗
Confidence: 57/100 Vintage: 2026 Channel: Deep Crawl
Source Article
Core Web Vitals 2026: optimalisatie voor Next.js en React
De Core Web Vitals zijn aanzienlijk geëvolueerd sinds hun introductie in 2020. In 2026, met de consolidatie van INP (Interaction to Next Paint) als officiële metriek en de geavanceerde mogelijkheden van Next.js 15, vereist het optimaliseren van webprestaties een geheel nieuwe aanpak. Deze technische…
Original Research
Google · Original study ↗

Compared to websites not passing Core Web Vitals thresholds

Methodology documented
Industrymarketing
Plain Text
websites passing Core Web Vitals thresholds: 24% bounce rate reduction. Source: Google (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/core-web-vitals-2026-impact-on-bounce-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/core-web-vitals-2026-impact-on-bounce-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- bounce rate reduction for websites passing Core Web Vitals thresholds<br><small>Source: Google (2026) · <a href="https://lighthousedata.io/data/core-web-vitals-2026-impact-on-bounce-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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