56% -- share of cmos lacking budget for 2026 strategy for CMOs and marketing leaders (North America, UK, Europe; mostly companies above $1 billion revenue) (Q1 2026)

The share of cmos lacking budget for 2026 strategy for CMOs and marketing leaders (North America, UK, Europe; mostly companies above $1 billion revenue) is 56% as of Q1 2026 according to Gartner. This figure is the primary benchmark in the Lighthouse dataset for this segment. Individual results vary by region, channel mix, and audience quality.

A strong share of cmos lacking budget for 2026 strategy benchmark for CMOs and marketing leaders (North America, UK, Europe; mostly companies above $1 billion revenue) is 56%, using the current serving value as of Q1 2026. This is one serving-eligible observation, not a distribution median; top-quartile comparisons require the underlying distribution. Vertical, audience size, and campaign type all shift what 'good' means.

The published share of cmos lacking budget for 2026 strategy serving value for CMOs and marketing leaders (North America, UK, Europe; mostly companies above $1 billion revenue) is 56% as of Q1 2026. Individual sectors and audiences may differ substantially; this single observation does not establish an aggregate mean. Quartile comparisons require the underlying distribution, which is not implied by this record.

Primary drivers of share of cmos lacking budget for 2026 strategy variation for CMOs and marketing leaders (North America, UK, Europe; mostly companies above $1 billion revenue) include audience segmentation, timing, and channel selection. Methodology documents campaign factors, but this serving record does not quantify the effect of personalization. The current serving value is 56% as of Q1 2026.

For a digital marketer, the published share of cmos lacking budget for 2026 strategy serving value is 56%; it is an evidence-grade reference, not a personalized target as of Q1 2026. Any performance goal should account for channel mix and audience. Review the methodology before operational decisions; a gap from this serving value does not by itself indicate a structural issue.