91% -- paid click lift for Brands cited in AI Overviews (2025)

The paid click lift for Brands cited in AI Overviews is 91% as of 2025 according to Seer Interactive. This figure is the primary benchmark in the Lighthouse dataset for this segment. Individual results vary by region, channel mix, and audience quality.

A strong paid click lift benchmark for Brands cited in AI Overviews is 91%, using the current serving value as of 2025. This is one serving-eligible observation, not a distribution median; top-quartile comparisons require the underlying distribution. Vertical, audience size, and campaign type all shift what 'good' means.

The published paid click lift serving value for Brands cited in AI Overviews is 91% as of 2025. Individual sectors and audiences may differ substantially; this single observation does not establish an aggregate mean. Quartile comparisons require the underlying distribution, which is not implied by this record.

Primary drivers of paid click lift variation for Brands cited in AI Overviews include audience segmentation, timing, and channel selection. Methodology documents campaign factors, but this serving record does not quantify the effect of personalization. The current serving value is 91% as of 2025.

For a paid media manager, the published paid click lift serving value is 91%; it is an evidence-grade reference, not a personalized target as of 2025. Any performance goal should account for channel mix and audience. Review the methodology before operational decisions; a gap from this serving value does not by itself indicate a structural issue.