B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

34%

34% -- share of businesses with relationship engagement strategy for businesses (2025)

2025  · The Expressory

Only 34% of businesses have a strategy for strategically engaging with their important business relationships.

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Attribution: The Expressory View source
Lighthouse Research Team
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Questions about this data

What is the share of businesses with relationship engagement strategy for businesses?

The share of businesses with relationship engagement strategy for businesses is 34% as of 2025 according to The Expressory. This figure is the primary benchmark in the Lighthouse dataset for this segment. Individual results vary by region, channel mix, and audience quality.

What is a good share of businesses with relationship engagement strategy benchmark for businesses?

A strong share of businesses with relationship engagement strategy benchmark for businesses is 34%, using the current serving value as of 2025. This is one serving-eligible observation, not a distribution median; top-quartile comparisons require the underlying distribution. Vertical, audience size, and campaign type all shift what 'good' means.

How does businesses share of businesses with relationship engagement strategy compare to the industry average?

The published share of businesses with relationship engagement strategy serving value for businesses is 34% as of 2025. Individual sectors and audiences may differ substantially; this single observation does not establish an aggregate mean. Quartile comparisons require the underlying distribution, which is not implied by this record.

What factors affect share of businesses with relationship engagement strategy for businesses?

Primary drivers of share of businesses with relationship engagement strategy variation for businesses include audience segmentation, timing, and channel selection. Methodology documents campaign factors, but this serving record does not quantify the effect of personalization. The current serving value is 34% as of 2025.

What share of businesses with relationship engagement strategy should I aim for as a digital marketer in 2025?

For a digital marketer, the published share of businesses with relationship engagement strategy serving value is 34%; it is an evidence-grade reference, not a personalized target as of 2025. Any performance goal should account for channel mix and audience. Review the methodology before operational decisions; a gap from this serving value does not by itself indicate a structural issue.

Value
34%
Unit
Percentage
Data Vintage
2025
Entity
businesses
Geography
Global
B
Strong, reliable evidence

Approved for serving with evidence grade B. The record passes the documented quality and serving gates; consult the methodology for provenance details.

61/100 confidence

Single source - not yet corroborated

Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
The Expressory Primary Tier A
https://www.theexpressory.com/speaker ↗
Confidence: 57/100 Vintage: 2025 Channel: Deep Crawl
Source Article
Jamie Shibley: Keynote and Business Conference Speaker
Jamie Shibley is the CEO of The Expressory, a strategic engagement agency that believes the key to accelerating your business growth and profitability in the post-covid era will rely on your ability to maintain personal connections to build stronger emotional loyalty in your business relationships. …
Original Research
The Expressory · Original study ↗

The Expressory's 2025 Market Research; methodology not stated

Methodology documented
IndustryB2B RegionGlobal RoleAll marketers
Plain Text
businesses: 34% share of businesses with relationship engagement strategy. Source: The Expressory (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/business-relationship-engagement-strategy-2025
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<blockquote cite="https://lighthousedata.io/data/business-relationship-engagement-strategy-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34%</strong> -- share of businesses with relationship engagement strategy for businesses<br><small>Source: The Expressory (2025) · <a href="https://lighthousedata.io/data/business-relationship-engagement-strategy-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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