48% -- time on site increase for AI-referred retail visitors (Q1 2026)

The time on site increase for AI-referred retail visitors is 48% as of Q1 2026 according to Adobe Digital Insights. This figure is the primary benchmark in the Lighthouse dataset for this segment. Individual results vary by region, channel mix, and audience quality.

A strong time on site increase benchmark for AI-referred retail visitors is 48%, using the current serving value as of Q1 2026. This is one serving-eligible observation, not a distribution median; top-quartile comparisons require the underlying distribution. Vertical, audience size, and campaign type all shift what 'good' means.

The published time on site increase serving value for AI-referred retail visitors is 48% as of Q1 2026. Individual sectors and audiences may differ substantially; this single observation does not establish an aggregate mean. Quartile comparisons require the underlying distribution, which is not implied by this record.

Primary drivers of time on site increase variation for AI-referred retail visitors include audience segmentation, timing, and channel selection. Methodology documents campaign factors, but this serving record does not quantify the effect of personalization. The current serving value is 48% as of Q1 2026.

For a digital marketer, the published time on site increase serving value is 48%; it is an evidence-grade reference, not a personalized target as of Q1 2026. Any performance goal should account for channel mix and audience. Review the methodology before operational decisions; a gap from this serving value does not by itself indicate a structural issue.