22% -- campaign roi increase for companies integrating AI into marketing strategies (2026)

The campaign roi increase for companies integrating AI into marketing strategies is 22% as of 2026 according to HubSpot. This figure is the primary benchmark in the Lighthouse dataset for this segment. Individual results vary by region, channel mix, and audience quality.

A strong campaign roi increase benchmark for companies integrating AI into marketing strategies is 22%, using the current serving value as of 2026. This is one serving-eligible observation, not a distribution median; top-quartile comparisons require the underlying distribution. Vertical, audience size, and campaign type all shift what 'good' means.

The published campaign roi increase serving value for companies integrating AI into marketing strategies is 22% as of 2026. Individual sectors and audiences may differ substantially; this single observation does not establish an aggregate mean. Quartile comparisons require the underlying distribution, which is not implied by this record.

Primary drivers of campaign roi increase variation for companies integrating AI into marketing strategies include audience segmentation, timing, and channel selection. Methodology documents campaign factors, but this serving record does not quantify the effect of personalization. The current serving value is 22% as of 2026.

For a digital marketer, the published campaign roi increase serving value is 22%; it is an evidence-grade reference, not a personalized target as of 2026. Any performance goal should account for channel mix and audience. Review the methodology before operational decisions; a gap from this serving value does not by itself indicate a structural issue.