2.6% -- actual automated email share for all emails sent (2026)

The actual automated email share for all emails sent is 2.6% as of 2026 according to Backlinko. This figure is the primary benchmark in the Lighthouse dataset for this segment. Individual results vary by region, channel mix, and audience quality.

A strong actual automated email share benchmark for all emails sent is 2.6%, using the current serving value as of 2026. This is one serving-eligible observation, not a distribution median; top-quartile comparisons require the underlying distribution. Vertical, audience size, and campaign type all shift what 'good' means.

The published actual automated email share serving value for all emails sent is 2.6% as of 2026. Individual sectors and audiences may differ substantially; this single observation does not establish an aggregate mean. Quartile comparisons require the underlying distribution, which is not implied by this record.

Primary drivers of actual automated email share variation for all emails sent include audience segmentation, timing, and channel selection. Methodology documents campaign factors, but this serving record does not quantify the effect of personalization. The current serving value is 2.6% as of 2026.

For a email marketer, the published actual automated email share serving value is 2.6%; it is an evidence-grade reference, not a personalized target as of 2026. Any performance goal should account for channel mix and audience. Review the methodology before operational decisions; a gap from this serving value does not by itself indicate a structural issue.