0.55% -- email bounce rate for ActiveCampaign accounts (well-maintained email lists) (2025)

The email bounce rate for ActiveCampaign accounts (well-maintained email lists) is 0.55% as of 2025 according to ActiveCampaign. This figure is the primary benchmark in the Lighthouse dataset for this segment. Individual results vary by region, channel mix, and audience quality.

A strong email bounce rate benchmark for ActiveCampaign accounts (well-maintained email lists) is 0.55%, using the current serving value as of 2025. This is one serving-eligible observation, not a distribution median; top-quartile comparisons require the underlying distribution. Vertical, audience size, and campaign type all shift what 'good' means.

The published email bounce rate serving value for ActiveCampaign accounts (well-maintained email lists) is 0.55% as of 2025. Individual sectors and audiences may differ substantially; this single observation does not establish an aggregate mean. Quartile comparisons require the underlying distribution, which is not implied by this record.

Primary drivers of email bounce rate variation for ActiveCampaign accounts (well-maintained email lists) include audience segmentation, timing, and channel selection. Methodology documents campaign factors, but this serving record does not quantify the effect of personalization. The current serving value is 0.55% as of 2025.

For a email marketer, the published email bounce rate serving value is 0.55%; it is an evidence-grade reference, not a personalized target as of 2025. Any performance goal should account for channel mix and audience. Review the methodology before operational decisions; a gap from this serving value does not by itself indicate a structural issue.